Luma Soda: A Journey of Innovation and Financial Challenges
The Rise and Demise of a Healthier Soda Alternative Luma Soda emerged as a pioneer in the quest for healthier soda alternatives, captivating taste buds with its unique blend of natural sweeteners. Led by Jim Otteson, a visionary dentist, Luma Soda initially soared to a valuation of $600,000 in 2022, propelled by both online and in-store sales. Luma Soda’s Journey: From Innovation to Market Challenges Despite its early success, Luma Soda encountered formidable obstacles that ultimately led to its demise in 2018....